Regrow: Can Technology Keep Pace with the Rapidly Evolving Cannabis Market?

Authored By: Rob Woodbyrne, CEO, Regrow

From the black market to an industry with $20 billion in legal sales in just over 20 years, the cannabis industry has boomed since its legal beginnings, spawning a myriad of successful companies. As the cannabis industry begins to see its first large-scale, multi-state operators, many businesses are finding that their current operations are being hindered by not having the right technology, especially operations management software, available to them. What should you look for when choosing an integrated software solution? 

Legalization Boosts Cannabis Market

The primary factor for growth of the cannabis industry continues to be state level legalization. Because of this state by state legalization, the cannabis market experiences artificial growth with sudden expansion whenever a new legal cannabis market comes online. This wholesale creation of new markets and the race to claim shelf space has forced some companies to expand rapidly before their operations have been properly scaled to handle the new business.